Road to Louisville is a rolling tribute to the long haul, the loud pipes, and the late-night push to show up and stand out. Illustrated by Josh of Rowan Conceptz, this design captures the grit and glory of the ride to one of trucking’s most legendary stages—with smoke in the sky and momentum in the air.
Front and center is a bold red rig running hot, leading the charge with attitude and purpose. Behind it? More heat, more motion, and a road that stretches like ambition—because getting there is part of the legend too.
If you’ve ever chased a skyline with the lot in mind and the shine pre-loaded, Road to Louisville was made for you.
